LaSalle Network has partnered with a digital marketing agency in their search a Paid Search contractor.
This role will own the strategy and execution of lower-funnel paid search campaigns, with a strong emphasis on Google Performance Max, conversion-driven search, and ROI-focused optimization.What You’ll Do:
Own end-to-end paid search strategy and execution across Google Ads and Microsoft Ads, with a heavy focus on lower-funnel and conversion-driven campaigns
Build, manage, and optimize Performance Max campaigns, including asset strategy, audience signals, and feed-based initiatives
Develop and optimize search, shopping, and remarketing campaigns to drive revenue, leads, and efficiency
Analyze performance trends and make data-driven recommendations
Partner closely with analytics teams to ensure accurate tracking, attribution, and reporting
Conduct ongoing testing across keywords, creative, landing pages, and bidding strategies
Prepare clear, insightful performance reporting and present results to internal stakeholders and clients
Stay current on Google Ads platform updates and best practices, especially around automation and AI-driven solutions
What You Have:
2+ years of hands-on paid search experience in an agency environment
Proven experience managing lower-funnel paid search campaigns with a performance mindset
Strong working knowledge of Google Performance Max
Experience with conversion tracking, attribution models, and performance measurement
Analytical mindset with the ability to translate data into actionable insights
Strong communication skills and confidence collaborating with both internal teams and clients
Experience testing and implementing automated bidding and AI-driven optimizations is a HUGE plus!
This position pays $40/hr-$45/hr based on years of experience and as a consultant of LaSalle Network, you are eligible for benefits including medical, dental, and vision insurance.
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