Location: United States - Remote
Reporting to: VP of Marketplaces
Role type: Permanent / Full-time
As our PR & Affiliate Manager, you'll own the strategy that puts Wuffes in front of the right audiences, in the right publications, at the right moments. This is a dual-discipline role sitting at the intersection of earned media and performance — you'll build the brand visibility that fuels top-of-funnel growth while driving measurable affiliate revenue across Amazon, DTC, and beyond.
You understand that PR isn't just about press coverage — it's a lever for SEO, AEO, and GEO. You'll build a presence in the publications and platforms that shape how consumers (and AI-driven search) discover and evaluate pet health brands. From proactive media outreach to high-performing commerce placements, you'll connect organic and paid strategies into a single, coherent narrative.
Your responsibilities: PRBuild and execute a proactive PR strategy that drives top-of-funnel awareness and brand credibility across key consumer and trade publications.
Secure consistent editorial coverage across high-authority trade, pet, health, and lifestyle media that supports our SEO and brand-building objectives.
Develop and pitch compelling story angles rooted in Wuffes' science-led positioning, founder narrative, product innovation, and customer impact.
Develop a pipeline of stories without hard ‘news’ - constantly thinking of ways we can create media-worthy brand moments that engage our editorial audience.
Manage press relationships with journalists, editors, and digital publications to build a pipeline of ongoing coverage opportunities.
Ensure Wuffes shows up in the right places when consumers — and AI-powered search tools — are researching pet health, supplements, and dog care.
Affiliate
Drive significant revenue growth through high-performing affiliate partnerships, with a focus on Amazon and DTC channels.
Activate and expand relationships with top publishers and commerce editors to secure regular product features and roundup inclusions.
Build and execute publisher strategies for key tentpole moments — including Pet Day, Prime Day, Fall Big Deal Days, and Black Friday/Cyber Monday — to maximise visibility and conversion.
Grow DTC affiliate performance through partners like StackCommerce, GiddyUp, and other high-intent networks.
Collaborate across internal teams to align offers, creative, and channel strategy — identifying new opportunities to expand our publisher footprint.
Strategy & Measurement
Develop an integrated PR and affiliate roadmap that connects earned media, content placements, and affiliate revenue into a single strategy.
Track and report on performance across both disciplines — coverage volume, domain authority, affiliate revenue, and attribution — with a clear view on what's driving brand and commercial impact.
Stay ahead of how AI-driven search (AEO/GEO) is reshaping content discovery, and proactively position Wuffes to benefit from these shifts.
✅What you bring:3–5 years of experience spanning PR and affiliate marketing — with a strong understanding of how earned media and performance channels work together.
Existing relationships with commerce editors, journalists, affiliate managers, or digital publishers in the pet, health, or lifestyle space.
A clear grasp of how PR activity supports SEO, AEO, and GEO — and a track record of securing coverage in high-authority publications.
Experience influencing publisher pipelines, pitching story angles, negotiating placements, and driving measurable performance.
Comfort working with affiliate tools, networks, and performance dashboards (Levanta, Impact, Skimlinks, etc. a plus).
A proactive, entrepreneurial mindset — you spot opportunities, open doors, and follow through with urgency.
Perks of the Pack:
Time to recharge - 15 days PTO pls 11 federal holidays to reset, relax and adventure
Health Insurance Reimbursement - to support your coverage
Work from Anywhere - We’re fully remote and you can also enjoy a change of scenery - work from anywhere for two weeks in summer and two weeks in winter (time-zone permitting)
Enhanced Parental leave - More support for life’s important moments and milestones
If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.
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